![]() The resulting chart could look something like this: People are “curious” and use your product, it’s a low friction transaction, with zero engagement. Many people have signed up for the first time, and then you consider them as “DAU”. You have worked well on your media strategy and then, you launch a press release, and it has been a success. Your definition of “active” is the number of users who have logged in during a given day. To understand the growth rate of your saas, you decide to measure the number of daily active users. Examples of active users in a saas business : This metric is a “must” in many funds above a certain size, a stage that we will analyze later. This metric is usually a measure of stickiness that tells us how engaged our product is. One of the key metrics in retention is the DAU/MAU ratio. That is, find out what kind of activities and features lead to retention and build the definition of active user around them. To really improve a saas solution and identify that it is relevant to our customers, we have to connect the definition of “asset” with growth objectives. One startup calculates active users differently than another, which makes them complicated to benchmark.It is a metric that can be easily skewed and manipulated.You can’t do anything with a DAU that goes down, except wonder what went wrong. Problems defining the criteria of an saas active user The steps to calculate active users can be seemingly simple, but they can get complicated, depending on the particularities of your solution. In most cases, to be considered “active”, users simply have to log in, and this can cause problems in the future, but we will see this a little later.Īctive users, is a kpi to identify, which users we are bringing value and are far from “churn”. Dau (daily active Users).ĭaily active users are the total number of users who participate, in some way, in a product on a given day. Weekly active users are the total active users over a period of one week. Monthly active users (MAU) in a saas are the total active users during a period of a month. Leads, Users, Active Users and Customers.
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